Branding + Logo Design: Client Questionnaire

The secret to a solid logo design is crafting a logo that best represents your company and your company's mission statement, goals, ideas, and desires. The following questions will assist us in knowing more about your company and your expectations for the design. You can choose not to answer questions if they are not applicable, but the more detail we have to work with, the better your logo will match your target audience and goals for your business. We look forward to crafting a logo that can represent your business for years to come.

Name

First Name

Last Name

Phone

(###)

###

####

Business Name and Location

1). What is your company’s mission statement?

2). How would you best describe your target audience? Or those you wish to sell your product or service too?

3). What is your unique selling point (USP) of your product or service? What is unique about your product/service that your competitor does not offer?

4). Who would you consider to be your main competitor(s)?

5). Are there particular colors or combination of colors you would like to explore during this logo design process? Any colors to avoid? Some industries tend to favor certain colors over others

6). Are you open to exploring all possible logo types and styles? Are you open to a text or type only logo? Are there any logo styles or types you wish to avoid? For example: seal or crest style logos?

7). Are there any examples you can provide of logos or you think might match your expectations or be a good fit for your company?

8). Please type the full company name you would like to display on your logo. Will there be any bylines that will need to be worked into the logo design? Byline or established date: (list only if it needs to be included into the logo design)

9) Other information that needs to be included: Registered trademark or TM symbol required?

10). What are your expectations for this logo design process and outcome? What are your goals as we work through this process together?

Strategy Call

Monday 1 PM

Tuesday 1 PM

Thursday 1 PM

Branding + Logo Design: Client Questionnaire

Kassandra Campbell